It all started when...
Having worked in the corporate world of retail planning, merchandising + buying for many years, I got my very first taste of what this retail thing is all about.
Well. One day. I simply wanted to do all that same stuff, but for myself. I wanted the freedom to relish in my successes and be solely responsible for my failures, and there have been many of those. Now, with almost 14 years under my belt of owning and shaping 17 STREET, there have been more successes than not.
But this business of mine has also allowed me to be a mom that gets to walk her boys to school and pick them up afterwards. I've even put a sign on the door saying 'back in an hour' because my son had a school function that I just wouldn't miss. I can do that and people get it!
I get to find & merchandise the greatest fashions + home goods throughout the US. I get to help dress women and make them feel pretty, or design a space in their home that makes them never want to leave. I've sold to people in Canada and Europe through our online store. How cool is that?
Well. the journey continues to change as retail continues to change. We are removing the brick and mortar piece of 17 STREET in downtown Red Wing and creating new avenues for you to find us. This Fall 2018, we've created our very first seasonal subscription box concept called CAMO + Cashmere. Available for sale on this site. CHECK IT OUT!!! Soon to follow you will be able to find our mobile fashion truck and of course we plan to ramp up our online business with our www.shoptiques.com/boutiques/17-STREET partner. Bringing you the latest fashion trends is still the goal, just more efficiently.
When you own your own business, you never 'shut it off', but I do make time for fitness, fun and my family. I am very lucky to do what I do!